The business of love

The goal of the business of love is joy. The quantity of joy is difficult to measure but one could say that one quanta of joy is one second of happiness that brings one level of smile. A level of smile is the minimal effort it takes to twitch the cheek muscles to bring the edges of the lips up slightly, two levels is enough to part the lips, three includes throat contractions to form sounds.
For example, 2 seconds of laughter would be 6 joy quantas.
The smile or laughter doesn’t have to actually manifest on the face but can be also exist only internally.
The resources required to produce each quanta of joy varies with the efficiency of the process. For some love businesses, it requires very little effort for joy to be produced. And for others, it requires a lot. The efficiency of production of joy quantas is determined by the streamlining of the production line. If there are useless steps in the process, such as lame jokes or unwisely timed sappy lines, then the production of joy is slowed. Also, if there are too many idle moments in between each step of the production, that also decreases the production of joy quantas.
The market value of one joy quanta is immense to each particular person. Everyone is constantly barraged with advertisement of joy quantas almost every moment in their life. “Joy helped me lose 20 lbs in 4 weeks!” “Get two joys for the price of one” “9 out of 10 professionals agree that joy is the best for the clean, healthy teeth.” So the demand for joy is high and is greatly valued by majority of humanity. Hence why the business of love is a very lucrative business that most of humanity invests in.
But like all businesses, there will be a necessity for a market reset every once in a while. Stagnation occurs when too much unnecessary growth begins to feedback and overload the process, increasing the costs of production and decreasing efficiency. Eventually, a business can become so stagnant due to cancerous growth that the costs of production outweighs the value of the produced item. It’s no different in the business of love.
The human psyche is generally programmed to want more growth and no one wants to decline. So it’s counter-intuitive for people to accept that moments of decline are necessary. But people who are aware of this fact attempt to accept that a decline in their business is inevitable and even necessary. But this isn’t so easy to do in the particular business of love. People who try and accept that decline in joy production is necessary at times attempt to be happy with the decline, hence attempting to bring about a paradox. How can you have joy about failing to produce joy?
Stagnation is normally signaled through a decrease in efficiency. Production costs increase while the output decreases. Stagnation is dealt with by a re-evaluation of processes and ownership of assets that are unnecessary and overly expensive. These processes are then further streamlined and assets are liquidated. In the business of love, stagnation is signaled by an increase in the difficulty in the production of joy quantas. Production of joy quantas decrease and it requires more effort to get the same amount of joy as the business could produce before. This stagnation is dealt with by re-evaluations of production processes and the ownership of assets such as beliefs and ideas about how things should be. This process is called a “fight.” The fight ends when the production line is streamlined and ideas and beliefs that are high in maintenance costs are discarded.
The postmortem of a business dealing with stagnation is characterized by feelings of a “fresh start” or a “new beginning.” There is an increase of hope and production goes back to normal or even potentially higher than before.
Dealing with stagnation is a necessary part of any business, and the business of love is no exception. Relationships go through cycles of their own and each cycle is an opportunity of growth for the parties involved. Trying to avoid dealing with stagnation only results in the bankruptcy of the business. Even though it’s counter-intuitive to liquidate assets and become smaller, the final outcome is a potential to become larger than previously possible.


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